Casey Brown presenting to a room

Freelance CRO Consultant

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Conversion Fuel Keyword Data

Conversion Fuel Keyword Data is the internal keyword research tool we use at Conversion Fuel. It looks up how often people search a given phrase on Google, and our staff use those numbers to decide which topics and pages our clients should build.

The app connects to the Google Ads API and asks for one thing: the average monthly search volume for a list of keywords. That is the only reason it asks for access to a Google account. It reads and never writes. It creates no campaigns, changes no bids, uploads nothing, and pauses nothing in any advertising account.

The app runs from the command line on company machines. There is no public version and no way for anyone outside the company to reach it. Clients never touch it. They see the results inside a written report, the same way they see the rest of our work.

We store the keyword and its search volume in a file on our own machine. We store no personal information, and we pass nothing to anyone else. Our privacy policy covers how we handle information, and full details about the app are here.

Stop Guessing. Start Converting.

Your website should be your most powerful growth engine—but without the right optimization, it’s costing you leads and revenue. Here are three critical challenges a CRO expert can solve.

1. You’re driving traffic—but it’s not converting

This is often caused by unclear value propositions, weak trust signals, or friction in the user experience.

2. Scale Your Ads Without Wasting Budget

Spending on ads without optimizing your landing pages is wasted money. A high-performing site turns clicks into customers.

3. Your Business Isn’t Growing Like It Should

Your business is growing, but your website isn’t keeping pace. Without ongoing optimization, you risk falling behind competitors.

Turn More Visitors Into Customers with a Structured Approach

A CRO engagement usually happens in two key phases: an audit to uncover conversion opportunities, followed by experimentation to test and measure results.

Website CRO Audit

The first step is a thorough analysis of your website to uncover obstacles and opportunities. This phase reveals what’s blocking conversions and what drives visitor action.

Strategic Roadmap Creation

Using audit insights, we identify opportunities and develop a roadmap that prioritizes actions over time, keeping your optimization efforts focused and effective.

Experimentation for Results

Improvements are implemented, measured, and optimized to ensure every change drives higher conversions.

Clear & Professional Reporting

Each action comes with detailed performance reports. Regular updates keep you informed, ensure alignment with goals, and guide data-driven adjustments.

Drive Growth with Data-Driven Results

Projects are tailored to each business’s unique challenges. Using a rigorous methodology and CRO expertise, every initiative drives measurable, lasting results.

Landing Page Conversion Lift

Checkout Optimization
(E-commerce)

A/B Testing Program (SaaS)

Full Case Studies

Casey Brown

Who am I?

My name is Casey Brown. I’m the founder of ConversionFuel, an agency dedicated to helping SaaS and e-commerce businesses boost conversions.

With a background in AI engineering, I bring an analytical mindset that drives data-informed marketing decisions. After five years as a freelance CRO specialist, I launched my own team in 2021 to scale the impact of my work and provide specialized expertise.

I offer CRO consultancy either as a freelancer or with my team, tailoring strategies and resources to the unique needs of each project to deliver measurable results.

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